Noora is a Humanitarian Aid/Disaster Relief Professional whose career was sidelined by a brain tumor in 2013.  Her life-long love for art has been an outlet for recovery and coping, and it has paved the way for a new career path. Posting her artwork on Instagram, a company known as Vida & Co discovered her work and now Noora is one of their top designers. 

Culture, traveling, music, food, and working for humanity are a big part of Noora's life. She has traveled extensively throughout the world and for her career alone she spent time in Kosovo, Egypt, Tunisia, Lebanon, South Korea, and Nepal.

All items sold here feature the artwork of Noora Elkoussy, unless otherwise specified. Her paintings are mostly abstract expressionism, non-representational, or surreal and depend upon the use of high quality, bright acrylics or watercolors. Each piece is painted in Los Angeles on gallery wrapped wood, Gesso Bord, Clay Bord, or canvas.

Noora also uses photography, often leaning towards the black and white, street and travel photography, candid and documentary styles.  She uses a Canon Powershot SX10IS Digital Camera.

After the art is finished, a high resolution photo is taken and the image is transferred onto the raw material (over seas) via a process called Dye Sublimation. Most, if not all fashion, decor, and gift items are custom made to order using Fair Trade labor.

Looking at Noora's art work, people often are reminded of nature and the environment. When painting, she is initially drawn to the canvas because of an inner nagging feeling, an uneasiness that will not cease until she expresses her creative thoughts with color. Sometimes there is a vision she attempts to paint, something seen in a dream or even a daydream, other times the paint pallet or the weather can be her inspiration. Mood can be a trigger too, and ironically, physical pain also compels her to paint.